INHERITAGE was founded in 2013 with the mission of sharing refined lifestyle aesthetics and the rich, far-reaching world trends and cultural landscape with its readers. As digital readership has grown, we developed three key strategies to enhance the online magazine experience: structuring content by theme to make articles more contextual and easier to explore; creating an immersive reading design with generous layouts and detailed imagery to extend the magazine’s signature elegance; and adopting a minimal, refined interface that inherits the Sotheby’s aesthetic to highlight sophisticated taste and editorial depth, fully expressing the distinctive allure of INHERITAGE in the digital space.