Shihan Pan, Weimin Tseng, Yunching Wang
This Lunar New Year red envelope design was created for Hi Group, inspired by the company name “Good Things” and the symbolism of the Year of the Dragon. The concept “Good Fortune Comes with the Dragon” (好事龍來) represents the continuity of positive outcomes and the shared pursuit of success between the brand and its clients.The visual style emphasizes approachability, vibrancy, and refinement, aligning with Hi Group’s digital brand identity. Three vivid art papers—Yazi 14 Tangerine, Skin 15 Red, and Colorplan 32 New Magenta—were selected to enhance the festive atmosphere. Gold and silver foil stamping add refined details, balancing celebratory energy with professional elegance while expressing the brand’s spirit.
為數位設計公司 Hi Group(好事互動) 打造龍年紅包袋包裝設計,以公司名稱「好事」與「龍」年意象作為核心發想,提出「好事龍來」的主題概念,象徵好事接連而來,也寓意品牌與客戶攜手持續創造正向成果。整體視覺風格以親切、活潑、細緻為設計主軸,呼應 Hi Group 的企業氣質調性。色彩選用三款亮眼的美術紙——雅子 14 甜橘、Skin 15 大紅、Colorplan 32 新洋紅,透過高彩度與紙材質感的組合,強化節慶氛圍與活潑印象。在細節處理上,搭配燙金與燙銀等加工工法,於視覺層次中注入精緻感與節制的奢華,平衡節慶的熱鬧與品牌的專業度,使紅包袋不僅具備祝賀意義,也成為傳遞品牌精神的載體。